Modality Blog
Run better experiences
Practical guides on ticketing, CRM, marketing, and AI for the people who run events, venues, and creative businesses.
How to Promote an Event: 12 Tactics That Fill Seats
Filling seats is a system, not a lucky post. Here are 12 practical tactics to promote your event, from your own list to social proof and smart follow-up.
Read more →From Online Orders to a Daily Kitchen Prep Sheet
Great catering order management ends with a clean prep sheet: how many of each item to make, and who has paid. Here is how to get there automatically.
Automated Order Reminders That Cut Late Orders
Late and missed orders wreck your prep. An automated reminder before the cutoff nudges the people who have not ordered yet, and only them.
Recurring Order Forms: Take Weekly Orders Online
If customers order from you every week, a recurring order form collects the orders and the payments on autopilot. Here is how to set one up.
How to Sell Event Tickets Without the Marketplace Fees
Big ticketing marketplaces charge steep per-ticket fees — and keep your buyer. Here’s how to sell from your own event pages for a fraction of the fees and own the audience.
CRM for Venues: Turn One-Time Guests Into Regulars
Venues run on repeat attendance, but most have no CRM and no way to bring guests back. Here is how a venue CRM turns a one-time crowd into regulars.
How to Own Your Audience with First-Party Data
Third-party cookies are going away. The businesses that win are the ones that own their audience data across every ticket, form, and email. Here is how to build that.
Ticketing Platform Fees Compared: The Real Cost of Selling 60 Tickets
We compared the actual fees on 10 ticketing platforms using a real scenario: 60 tickets at $30. The difference between cheapest and most expensive is $147 per event.
AI CRM: What It Actually Does in 2026
Every CRM claims to be AI-native now. Here is what AI genuinely does in a modern CRM, and how to tell a real foundation from a checkbox feature.
All-in-One CRM vs. a Stack of Point Tools
A stack of point tools looks cheaper until you count the exports, the Zapier bills, and the blind spots. Here is when an all-in-one CRM actually wins.
7 Best Eventbrite Alternatives for 2026 (Compared)
Eventbrite sells tickets and hands you a spreadsheet. If you want to own your audience and your data, here are the best Eventbrite alternatives for 2026.
What Is an Event CRM? The Complete 2026 Guide
An event CRM keeps your attendees, ticket sales, and marketing in one system so you can turn one-time buyers into repeat fans. Here is how it works and what to look for.
