All use cases
Artists & bands

Own your audience — don’t rent it from a promoter

Sell direct-to-fan presale you own, then city-target the next tour from your own fan CRM.

Event types

Tours · presales · fan communities

Modality products

TicketingDiscoveryFan CRMCampaignsEvent Channels

The challenge

Artists can sell presale but often can’t keep the fans who buy — the data stays with the promoter, so every city starts marketing from zero, and fans have no single place to find tour dates or get updates.

How Modality helps

Modality turns each presale buyer into a fan record you own. Discovery surfaces the nearest tour date, private per-event channels share set times and merch drops, and city-targeted SMS reaches only fans within range of each show.

  • Direct-to-fan presale builds owned fan records
  • Discovery surfaces the nearest tour date
  • Private per-event channels for set times + merch
  • City-targeted SMS to fans within range

Run your next event on Modality

Events and CRM are free forever, no credit card required. Start free, or book a walkthrough for your kind of event.

Modality Mobile

The scene in your pocket

Discover events near you, RSVP with friends, and run your whole business from Studio mode, free on iPhone.

Modality discovery map
Modality event page