Own your audience — don’t rent it from a promoter
Sell direct-to-fan presale you own, then city-target the next tour from your own fan CRM.
Event types
Tours · presales · fan communities
Modality products
The challenge
Artists can sell presale but often can’t keep the fans who buy — the data stays with the promoter, so every city starts marketing from zero, and fans have no single place to find tour dates or get updates.
How Modality helps
Modality turns each presale buyer into a fan record you own. Discovery surfaces the nearest tour date, private per-event channels share set times and merch drops, and city-targeted SMS reaches only fans within range of each show.
- Direct-to-fan presale builds owned fan records
- Discovery surfaces the nearest tour date
- Private per-event channels for set times + merch
- City-targeted SMS to fans within range
Run your next event on Modality
Events and CRM are free forever, no credit card required. Start free, or book a walkthrough for your kind of event.

